IOMA — Personalized Skin Care

By Valerie Summers

Spelled backwards, in French, IOMA means “For Me”.  Indeed this newly introduced unique personalized skin care line is created specifically for each woman according to the dictates of a newly invented technology.  The exclusive daily complexion treatment has been a huge hit with women in Europe and has just recently been introduced in the States, available currently at Saks Fifth Avenue in New York and Beverly Hills.  This exclusive creation is most definitely not a “one size fits all” skincare line.

Bespoke Youth Rituals caters to women who put the time, effort and money – minus surgery – toward retaining a healthy complexion and a youthful appearance.  It all begins with a recently developed cutting edge device which analyzes the state of the skin, recommending what formula would be best for rejuvenation.  This technology is also used as a follow-up at the end of each treatment to measure its effectiveness.  Two personalized formulas composed of rare concentrated serums are then created – one for day and one for night.   864 possible formulas are available for every conceivable skin type.  The personalized dosage of the two creams is prepared at the time of purchase and although the cost is in the $400 range, the results are priceless.

Jean Michel Karam, Founder and Chief Executive Officer of IOMA, is a man of science.  As an inventor, he has been involved in more than 50 patents and is founder of MEMSCAP, a company publicly listed on the NYSE Eruronext stock market.  His inventions have provided the technology which proves the action of his products.  MEMS are complex electronic components which in IOMA products detect and measure the skin’s seven main characteristics and disorders and recommend the solution through the unique, individually created IOMA skincare products. In just 15 seconds, the skin imaging device provides an instant “photograph” of the skin with five different images which reveal its imperfections, invisible to the naked eye. The solution for a healthy and more beautiful complexion is then made to order in just minutes.

IOMA provides proven analysis and personalized skin care at its ultimate best.